How To Use Ahrefs for Keyword Research
In this article
Understanding which keywords drive traffic to your competitors can unlock powerful insights for your SEO strategy. Ahrefs makes it simple to uncover these valuable keywords through their Site Explorer tool.
This tutorial walks you through the complete process of researching competitor keywords in Ahrefs, from identifying the right competitors to exporting actionable keyword data for your content strategy.
Here's how to use ahrefs for keyword research in Ahrefs
- Search Google for your industry or niche to identify potential competitors.
- Locate a competitor that provides similar products or services and copy their website domain.
- Navigate to the Site Explorer section within your Ahrefs dashboard.
- Enter the competitor's domain name into the Site Explorer search field.
- Review the overview metrics including Domain Rating, backlink count, and organic traffic estimates.
- Select the Organic Keywords count to access their complete keyword portfolio.
- Browse through the comprehensive list of keywords that appear in the results.
- Sort by Position column to identify their highest-ranking keywords in search results.
- Sort by Traffic column to find keywords generating the most website visitors.
- Use the Export function to download the keyword data as a CSV file for further analysis.
Your turn to show how it works.
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Frequently Asked Questions
Focus on analyzing 3-5 direct competitors to get a comprehensive view of your market's keyword landscape. This gives you enough data to identify patterns and opportunities without becoming overwhelmed. Start with your closest competitors and expand from there based on your findings.
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