How to Add Intent Filters to Keyword Analysis in Ahrefs
In this article
This guide will show you how to apply intent filters to your keyword analysis in Ahrefs, allowing you to refine your organic keyword data based on user intent.
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Here's how to add intent filters to keyword analysis in Ahrefs
- Navigate to Site Explorer
Begin by clicking on "Site Explorer" in the top navigation bar of Ahrefs to access the domain analysis tool.
- Enter a Domain for Analysis
In the Site Explorer search field, type the domain or URL you wish to analyze and then click the search button.
- Access Organic Keywords Report
From the left sidebar, select "Organic keywords" under the "Organic search" section to view the keywords driving traffic to the domain.
- Open the Intents Filter
Locate and click the "Intents" filter button in the filter bar above the keyword table to reveal the intent options.
- Select and Apply Intent Filter
Choose the specific user intent you want to filter by (e.g., "Informational") from the dropdown menu, then click "Apply" and "Show results" to update the report.
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Frequently Asked Questions
Ahrefs categorizes user intents into types like Informational (seeking knowledge), Navigational (finding a specific site), Commercial (researching products), and Transactional (ready to buy).


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