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How to Add Performance Comparison Dates in Ahrefs

·2 min read
In this article

Learn how to add performance comparison dates in Ahrefs to analyze changes in your ad performance over different periods. This feature helps you track trends and evaluate the effectiveness of your advertising strategies.

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Here's how to add performance comparison dates in Ahrefs

  1. Access the Ads Section

    Go to the "Ads" section in the left sidebar to view your paid advertising data.

  2. Open the Comparison Menu

    Locate and click the "Don't compare" dropdown menu in the main content area.

  3. Select a Comparison Period

    Choose a specific date range from the dropdown list to compare your current ad performance against.

  4. View Performance Comparison

    The ad performance data will now display a comparison with the selected historical period, showing changes in key metrics.

  5. Analyze Performance Changes

    Review the changes in metrics like total traffic, keywords, and pages to understand performance trends and evaluate your strategies.

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Frequently Asked Questions

Ahrefs offers various comparison periods such as "Previous day", "Previous week", "Previous month", "Previous 3 months", "Previous 6 months", "Previous year", "Previous 2 years", "Previous 5 years", and "Custom date".