How to Add a Subject Line to a Campaign in Mailchimp
In this article
Learn how to add or update the subject line for your email campaigns in Mailchimp. A compelling subject line is crucial for engaging your audience and improving open rates.
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Here's how to add a subject line to a campaign in Mailchimp
- Navigate to Campaigns
From your Mailchimp dashboard, click on "Campaigns" in the left-hand navigation bar. This will take you to a list of all your existing campaigns.
- Edit Your Campaign
On the "All campaigns" page, find the specific campaign you want to modify. Click the "Edit" button associated with that campaign to open its settings.
- Expand the Subject Section
Within the campaign editor, locate the "Subject" section. Click on it to expand the options for entering and editing your email's subject line.
- Enter Your Subject Line
Click inside the subject line input field and type the subject you want your recipients to see. You can also add preview text in the field below.
- Save Your Changes
After entering your subject line, click the "Save" button. This action will update the subject line for your campaign.
- Confirm Subject Line Update
Once saved, the "Subject" section will collapse, and the new subject line will be displayed, confirming your changes have been applied.
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Frequently Asked Questions
You can find all your email campaigns by clicking on the "Campaigns" option located in the left-hand navigation menu on your Mailchimp dashboard.
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