How to Add Preview Text to a Campaign in Mailchimp
In this article
This guide will show you how to add or edit the preview text for an email campaign in Mailchimp. Preview text appears in the recipient's inbox after the subject line, offering an additional snippet to entice opens.
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Here's how to add preview text to a campaign in Mailchimp
- Navigate to Campaigns
From your Mailchimp dashboard, locate and click on the 'Campaigns' option in the left-hand navigation menu. This will take you to a list of all your existing campaigns.
- Select Your Campaign
On the 'All campaigns' page, find the specific campaign you wish to modify. Click on its name to open the campaign's overview and editing options.
- Expand the Subject Section
Within the campaign editor, scroll down to the 'Subject' section. Click the expand icon, typically a down arrow or edit button, to reveal the subject line and preview text fields.
- Enter Preview Text
Locate the 'Preview Text' input field. Type in the concise message you want recipients to see immediately after your subject line in their email inbox.
- Save Your Changes
After entering your preview text, click the 'Save' button. This action will apply and store the new preview text for your campaign.
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Frequently Asked Questions
The 'Campaigns' section is located in the left-hand sidebar menu of your Mailchimp dashboard, usually below 'Home'.
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