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How to use Ahrefs Keywords Explorer

·1 min read
In this article

Explore keyword ideas from a seed term in Ahrefs Keywords Explorer. Compare Matching terms, Related terms and Search suggestions, then shortlist ideas that fit the searcher’s intent.

Keyword metrics are estimates. Review the search results and relevance before choosing a target topic.

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Here's how to use ahrefs keywords explorer in Ahrefs

  1. Open Keywords Explorer and search for a seed keyword relevant to your topic.
  2. Open Matching terms to explore ideas containing your seed keyword.
  3. Use Terms match when the words can appear in a different order.
  4. Switch to Phrase match when their order should stay the same.
  5. Open Questions to find queries phrased as questions.
  6. Open Related terms to broaden your research.
  7. Review Also rank for to find other queries associated with the ranking pages.
  8. Review Also talk about for topics those pages mention.
  9. Open Search suggestions to explore autocomplete ideas.
  10. Review the suggested queries and keep the ones that match your audience’s intent.

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Frequently Asked Questions

Terms match can include the seed words in different orders. Phrase match keeps their order, which can make the results more specific.