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Playbooks for modern B2B

Ideas on demos, sandboxes, videos, and the stack modern B2B teams use to put their product in front of buyers and users

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Luuk De Jonge

Head of Product

“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”

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Insights·May 11, 2026·14 min

Interactive demo software: the definitive guide for 2026

Everything B2B teams need to know about interactive product demo software: what it is, how formats differ, use cases by team, platform comparison, and how to choose the right tool

Simon Blackman

Co-founder

Compare·May 11, 2026·10 min

Storylane vs Saltfish: which interactive demo platform fits your team

A head-to-head comparison of Storylane and Saltfish across pricing, output formats, AI features, and analytics to help teams decide between demo depth and multi-format coverage

Simon Blackman

Co-founder

Compare·May 11, 2026·8 min

Arcade vs Saltfish: polish or format coverage for your demo content

A head-to-head comparison of Arcade and Saltfish across design defaults, output formats, AI voiceover, and pricing for teams choosing between visual polish and multi-format output

Simon Blackman

Co-founder

Compare·May 11, 2026·8 min

Navattic vs Saltfish: fidelity or format coverage for your demo program

A head-to-head comparison of Navattic and Saltfish across HTML fidelity, output formats, AI features, and pricing for teams choosing between pixel-perfect demos and multi-format coverage

Henrik Eriksson

Co-founder

Compare·May 11, 2026·8 min

Supademo vs Saltfish: per-seat pricing or format depth

A head-to-head comparison of Supademo and Saltfish across pricing models, output formats, AI features, and team scaling for teams outgrowing per-creator pricing

Magnus Friberg

Co-founder

Compare·May 11, 2026·7 min

Guideflow vs Saltfish: guided demos or multi-format demo content

A head-to-head comparison of Guideflow and Saltfish across pricing, output formats, AI features, and HTML capture accessibility for teams evaluating guided demo tools

Magnus Friberg

Co-founder

Compare·May 11, 2026·7 min

Walnut vs Saltfish: sales specialization or multi-format coverage

A head-to-head comparison of Walnut and Saltfish across personalization depth, output formats, analytics, and pricing for teams choosing between enterprise sales focus and cross-functional demo content

Eskil Sköldkvist

Founding GTM

Compare·May 3, 2026·8 min

Arcade review 2026: features, pricing, and honest take

A detailed review of Arcade covering capture methods, AI voiceover, design defaults, pricing math, and where the product falls short for teams that need more than product storytelling

Eskil Sköldkvist

Founding GTM

Compare·May 7, 2026·8 min

Guideflow review 2026: features, pricing, and honest take

A detailed review of Guideflow covering capture methods, bundled pricing math, AI features, output format limitations, and where the product falls short for teams that need more than guided demos

Eskil Sköldkvist

Founding GTM

Compare·May 4, 2026·8 min

Navattic review 2026: features, pricing, and honest take

A detailed review of Navattic covering HTML capture fidelity, AI features, pricing math, and where the product falls short for teams that need more than pixel-perfect demos

Henrik Eriksson

Co-founder

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