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Playbooks for modern B2B
Ideas on demos, sandboxes, videos, and the stack modern B2B teams use to put their product in front of buyers and users
Trusted by leading B2B product teams
Luuk De Jonge
Head of Product
“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”
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Fresh from the blog
How to create a product demo in under 10 minutes
The playbook for turning a screen capture into a guided, narrated demo without an agency, a video team, or a six-week production cycle
Simon Blackman
Co-founder
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Sandbox or interactive demo: how to pick the right format
One lets prospects explore freely, the other guides them step by step. The right choice depends on where the buyer is in the funnel and what you want them to do next
Henrik Eriksson
Co-founder
How mid-market B2B teams deliver demos in 2026
We audited the demo strategies of mid-market SaaS companies to see what formats are gaining traction, what buyers actually engage with, and where the category is heading
Simon Blackman
Co-founder
The agency video loop and why B2B teams are breaking it
Six weeks, five revision rounds, one video that is outdated before it goes live. Product teams are moving to capture-based workflows that cut the cycle to minutes
Eskil Sköldkvist
Founding GTM
Why a 60-second video bubble beats a live onboarding call
The math on replacing scheduled onboarding calls with contextual video walkthroughs that fire inside your product, and what to measure to know it is working
Magnus Friberg
Co-founder
We rewrote every headline on our site, here is what we learned
Our product pages used clever positioning lines that tested well internally but confused prospects. Switching to direct, category-first headlines changed conversion overnight
Simon Blackman
Co-founder
Saltfish year one: what we got right and what we rebuilt
Hundreds of customers, a Stockholm HQ, and five product formats we did not plan. A transparent look at the bets that landed, the ones we scrapped, and where we are investing next
Simon Blackman
Co-founder