About us

Product storytelling for software companies

Saltfish empowers anyone who’s built something to show it beautifully, starting with the world’s software teams

Trusted by leading B2B software teams

Michelle Dizon

Head of Scale Success & Customer Education

“I spent years building training that was beautiful and nobody took it. Saltfish met the customer where they were, in the product, when they needed it.”

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Tilden Hellyer

Growth Product Manager

“Saltfish is amazing at drawing attention to something. This was a great way to really have a low cognitive entry point.”

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Klaus-M. Schremser

Co-founder & CRO

“We have users across the world in dozens of languages. Saltfish lets us onboard all of them with localized video, without recording a single extra take.”

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Clara Andén

Commercial Director

“We went from one team trying it out to 50 people across three departments in a matter of weeks. Nobody had to be convinced, they saw it and wanted in.”

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Luuk De Jonge

Head of Product

“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”

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Dorian Simon

Head of Customer Success

“Our customers are enterprise engineering teams. They expect a polished experience. Embedding interactive demos in our knowledge base lets us deliver that at a scale a team our size normally couldn't.”

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Our mission

The world deserves to see what you’ve built

Software teams move faster than ever. New features go live in days, not quarters. Entire products launch with teams a fraction of the size they used to be.

But the way companies show what they’ve built hasn’t caught up. Demos still take weeks. Videos still take agencies. Product storytelling has become the bottleneck.

We built Saltfish to close that gap. One capture becomes demos, sandboxes, videos, and visuals, all on brand, all at the speed of the product.

Built with love in Stockholm