How to Add Outbound Links in Wordpress

April 14, 2026·2 min read

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Step-by-step guide
FAQ

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Here's how to add outbound links in Wordpress

Go to your Posts or Pages section and choose an existing post to edit, or create a new one by clicking Add New.
Select the specific text or phrase that you want to convert into a clickable link.
Look for the link button in your editor toolbar and click on it (it typically appears as a chain link icon).
Enter the destination URL into the link field that appears.
Press Enter to apply the link, then save your post to publish the changes.

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Frequently Asked Questions

Should outbound links open in a new tab or the same window?

This depends on user experience preferences and your content strategy. Opening external links in new tabs keeps visitors on your site longer, but some users prefer to control their own browsing experience. You can set this option when creating the link in WordPress.

How many outbound links should I include in a WordPress post?

There's no strict limit, but focus on quality over quantity. Include outbound links only when they add genuine value to your content and help readers find additional relevant information. Too many links can be distracting and may appear spammy to search engines.

Do outbound links affect my WordPress site's SEO ranking?

Outbound links to high-quality, relevant websites can actually benefit your SEO by showing search engines that your content is well-researched and connected to authoritative sources. However, avoid linking to low-quality or unrelated sites, as this could have a negative impact.