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How to Find Long Tail Keywords in Semrush

·2 min read
In this article

Long-tail keywords are essential for targeting specific audience segments and reducing competition in your SEO strategy. These longer, more specific phrases often convert better than broad keywords because they capture users with clear search intent.

This tutorial walks you through Semrush's Keyword Magic Tool to efficiently discover valuable long-tail keywords for your content marketing and SEO campaigns.

Here's how to find long tail keywords in Semrush

  1. Navigate to 'Keyword Research' in the main menu and click on 'Keyword Magic Tool.'
  2. Type in a primary keyword that relates to your industry or subject area.
  3. Configure the search volume filter to target a lower range for identifying long-tail opportunities.
  4. Adjust the keyword difficulty filter to show less competitive keyword options.
  5. Apply the 'Keyword Length' filter and select phrases containing 3 or more words.
  6. Enable the 'Questions' filter to discover keyword opportunities formatted as user queries.
  7. Review the filtered results and export or save promising long-tail keywords to your keyword list.

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Frequently Asked Questions

Long-tail keywords typically contain three or more words and have lower search volumes compared to broad keywords. In Semrush, you can identify them by filtering for longer phrase lengths and lower search volume ranges, usually under 1,000 monthly searches.