How to Add a Material Variant to a Product in ClickFunnels

September 28, 2026·2 min read

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Learn how to add material variants to your products in ClickFunnels. This allows you to offer different material options for a single product, enhancing customer choice and product customization.

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Here's how to add a material variant to a product in Clickfunnels

Navigate to Products
From your ClickFunnels dashboard, click 'Products' in the left sidebar, then select 'All Products' from the expanded menu.
Select a Product to Edit
On the Products page, locate and click the specific product to which you want to add a material variant.
Enable Product Variants
Scroll down to the 'Variants' section and check the box labeled 'This product has multiple options, like different sizes or colors' to enable variant options.
Add Material Option
Click the 'Option' dropdown, then select 'Material' from the list. In the 'Add value' field, type the desired material (e.g., 'Wood', 'Plastic') and press Enter to add it.
Save Material Variants
After adding all necessary material values, click the 'Done' button to confirm your selections, then click 'Update Product' to save all changes to your product.

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