How to Access Email Open Details in Brevo
In this article
Learn how to view detailed statistics about who opened your email campaigns in Brevo. This guide will walk you through accessing the 'Opens' report for any sent campaign.
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Here's how to access email open details in Brevo
- Navigate to Campaigns
Begin by clicking on the "Campaigns" option located in the left-hand navigation menu. This will display a list of all your email campaigns.
- Open Campaign Report
Find the specific email campaign for which you want to view open details. Click the "Report" icon, typically represented by a small chart, next to that campaign's entry.
- Access the Opens Tab
Once you are on the individual campaign's report page, locate the navigation tabs below the campaign summary. Click on the "Opens" tab to view specific data related to email opens.
- Review Opens Details
The "Opens Details" section will now display various metrics. You can see the total number of opens, the overall open rate, and potentially a breakdown of opens by different recipient lists.
- Understand Open Metrics
Analyze the data presented. "Opens" indicates the total count of times your email was opened, while "Open rate" shows the percentage of delivered emails that were opened by recipients.
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Frequently Asked Questions
The 'Opens' tab provides key metrics such as the total number of opens, the open rate, and sometimes a breakdown of opens by different recipient lists or other segments.
