How to Access Campaign Overview Details in Brevo
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This guide will walk you through the steps to access the overview details for your email campaigns in Brevo, allowing you to quickly review key performance metrics.
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Here's how to access campaign overview details in Brevo
- Navigate to Campaigns
From your Brevo dashboard, click the 'Campaigns' option in the left-hand navigation menu. This will take you to a list of all your email campaigns.
- Select Campaign Report
On the Campaigns page, find the specific email campaign for which you want to see details. Click the 'Report' icon, typically represented by a bar chart, next to the campaign name. Ensure the campaign status is 'Sent' to view reports.
- Access Overview Tab
You will land on the campaign's report page, likely on the 'Deliverability' tab. To see a summary of key performance indicators, click the 'Overview' tab.
- Review Performance Metrics
The 'Overview' tab displays a summary of your campaign's performance, including delivered emails, opens, unique clicks, delivery rate, open rate, click-through rate, and unsubscribes.
- Understand Campaign Status
Only campaigns with a 'Sent' status will have detailed reports available. Campaigns in 'Draft' status will not display performance metrics.
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Frequently Asked Questions
The Overview tab provides key performance indicators such as delivered emails, opens, unique clicks, delivery rate, open rate, click-through rate, and unsubscribes for your campaign.
